What You’ve Been Taught About Coaching Is Bullshit

And it’s why it’s never felt like a necessary step—until now.

Let’s be clear:
Coaching isn’t supposed to be a tool for high-performing, hyper-productive, already-thriving people who want to “level up.”

It’s supposed to be the thing that finally helps you stop shape-shifting.
Stop managing your life around everyone else’s expectations.
Stop believing you’re the problem—when the culture is.

But most of what’s sold as coaching isn’t built for that.
It’s just another voice telling you to be more, better, faster.
Wrapped in a well-branded Instagram quote.

Coaching—done well—isn’t about fixing, bypassing, or pretending. It’s about rebuilding your relationship to yourself so you can live and work in a way that actually feels like you.

This page breaks down what I actually do as a coach, how it’s different from therapy (and how they can work together), and how this work supports you in coming home to yourself—so you can think clearly, act deliberately, and stop defaulting to survival mode.

  • You’re not broken.
    You’re burned out from living inside a system that tells you you are.

    Your resistance isn’t the enemy.
    It’s the most honest language your body has.

    You don’t need a new mindset.
    You need the tools to unlearn the stories that were handed to you—without your consent.

    You deserve to be the authority of your own life. You’re in charge.

    Check out "Why You Should Hire a Life Coach Even if You Already Have the Knowledge and Resources" on my podcast, The Reclamation Podcast (formerly F-Words: Your Business is Feminist AF and Yeah, I Made That Up).

  • It’s not just insight.
    It’s a space where you get to experiment with who you want to be—without being judged for who you’ve been.

    It’s not a TED Talk with homework.
    It’s real-time interruption of the patterns that quietly rule your life.

    It’s not about fixing.
    It’s about reclaiming the version of you that knows how to trust, choose, speak, rest, lead, and love without apology.

    Hear about one of my personal coaching experiences in Episode 61 of my podcast and about what happens when you think particular thoughts in Episode 47!

  • I walk beside people who are ready to stop self-abandoning.
    I help you notice what’s driving your patterns—so you can stop blaming yourself and start choosing differently.
    And I do it through coaching that’s practical, political, embodied, and non-performative.

    I work with business owners, creatives, caregivers, and leaders who are clear they want change—but don’t want to sell out their values or override their nervous system to get there.

    Together, we reclaim your relationship to power, agency, and possibility—without bypassing what made it feel unsafe to begin with.

    Don’t just take my word for it – see what my clients are saying!

  • Here’s where this work lives:

    🌀 The Deep End
    Private 1:1 coaching with no countdown clocks or session limits. Just ongoing support that moves at the pace of real transformation.

    🔥 ALIGN
    A 6-month mastermind for business owners who want to sell ethically, sustainably, and without betraying themselves in the process.

    🌿 Project Reclamation
    A low-cost, high-care coaching community designed to help you unlearn survival mode—and build the kind of life you’re done apologizing for wanting.

  • First things first: I’m not a therapist. I don’t diagnose or treat mental illness, and I’ll always refer you out if I think therapy would better support your needs. That’s part of taking care of you—and staying in my lane.

    But that doesn’t mean you have to hide your mental health here. I welcome the full scope of your experience, and I’ll always coach you on your relationship to what you’re moving through. Because that relationship matters.

    Where therapy often helps you process the past to function in the present, coaching helps you reclaim the present to create your future.

    We’re not bypassing what happened to you. But we’re also not sitting in it forever. We’re exploring how those experiences shaped your patterns—so you can shift the ones that no longer serve you.

    My role isn’t to fix you or analyze you. It’s to support you in trusting yourself, seeing your patterns, and accessing new choices that feel aligned with who you’re becoming.

    I’ll coach you—and teach you how to coach yourself—so that navigating your life doesn’t feel like a minefield of survival strategies.

    This isn’t about just getting by. It’s about building a life that feels like yours.

    Coaching with me is designed for sustainability. You might pause when life feels steady or when you need space to integrate. And you can always come back when you’re ready for support again. No drama. No guilt. Just ongoing access to a steady hand when you want it.

    This isn’t about making you reliant on me. It’s about making sure you never have to walk through it alone.
    Not because you can’t do it alone—but because you don’t have to.

You don’t need to “get your shit together” before coaching.

Coaching is what helps you stop believing that was ever the goal.

Podcast Episodes Highlights

How This Works

A few things to know about what it’s like inside these groups.

  • Each space I run has its own flavor—but the root values don’t change: honesty, care, and room to be fully human.

    I don’t create the community. My clients do. I simply curate the container—by showing up with transparency, integrity, and vulnerability. That kind of leadership invites the same from everyone inside.

    There’s no pressure to perform, no forced positivity, and no expectation to show up in a certain way. Just real people in real connection, doing real work.

    Want to hear what that feels like in practice? Check out what I’ve discussed on Collective Leadership and building a culture that holds on my podcast, The Reclamation Podcast (formerly F-Words: Your Business is Feminist AF and Yeah, I Made That Up).

  • Group coaching offers something 1:1 work can’t: the gift of witnessing.

    When someone else is coached, your brain absorbs the session without defensiveness. That’s when your system can really take it in. You’ll see your own patterns more clearly—and shift them more deeply—just by being in the room.

    You’re never required to share to benefit. But when you do? You’ll be held. And when you don’t? You’ll still walk away changed.

    All group calls are recorded so you can rewatch and keep integrating over time.

  • Program content and calls are hosted in private spaces—usually Slack or Facebook, depending on the program. Zoom links and all replays are easy to access in one place. You’ll get all the details once you join.

  • You set the pace. No one’s grading you here.

    If you pause, that’s fine. If you avoid, that’s human. If you’re not sure which it is, bring it to a call—we’ll untangle it together.

    Replays, tools, and resources are available when you’re ready. And so is support.

  • Yes. If you want deeper, personalized support, I offer a limited number of 1:1 coaching spots. Some clients begin with group work and add 1:1 support later. Others start privately and stay for years. It’s flexible—and always tailored.

    Find out more here or request a consultation.